Branding
UI/UX Design
Video Editing
Through research we found how the user profilation in digital platforms turns personalized feeds, where are shown only contents that users could be interest in, into self-reinforcing cages (the so famous echo chambers) from where it's difficult to get out.
We looked at the problem not only from a social perspective, but also from the user's individual perspective. Locked up into its echo chamber he could be annoyed by viewing the same contents over and over again.
Through research we found how the user profilation in digital platforms turns personalized feeds, where are shown only contents that users could be interest in, into self-reinforcing cages (the so famous echo chambers) from where it's difficult to get out. We looked at the problem not only from a social perspective, but also from the user's individual perspective. Locked up into its echo chamber he could be annoyed by viewing the same contents over and over again.
Knowing that digital platforms split their enormous amount of contents to give some to each one of its user, in order to allow users to access all the contents, the most intuitive solution is: giving users the access to what is proposed to other ones.
By accessing others people's feed one at the time, users are finally able to reach all the available online content, while not being overwhelmed by it.
Knowing that digital platforms split their enormous amount of contents to give some to each one of its user, in order to allow users to access all the contents, the most intuitive solution is: giving users the access to what is proposed to other ones. By accessing others people's feed one at the time, users are finally able to reach all the available online content, while not being overwhelmed by it.
The logo is simple but powerful, it is composed by 3 circles which overlap one another.
The circles' opacity is set to give them transparency so that the overlapped colors create a second figure inside.
The logo is a metaphor for Tadpole, which works to break barriers between people and allow them to enhance their possibilities and their knowledge.
The logo is simple but powerful, it is composed by 3 circles which overlap one another. The circles' opacity is set to give them transparency so that the overlapped colors create a second figure inside. The logo is a metaphor for Tadpole, which works to break barriers between people and allow them to enhance their possibilities and their knowledge.
After all, Tadpole is simply an App.
An App which aims to gather togheter people and allow them to access films and music (provided by streaming platforms like Netflix or Spotify) which were initially targeted to other users. There are 2 main options to acess content:
1. By following specific friends and their targeted contents, so that you can enjoy exploring their feed.
2. Using the shuffle mode which allows you to browse through random Tadpole users and visit their feed.
After all, Tadpole is simply an App. An App which aims to gather togheter people and allow them to access
films and music (provided by streaming platforms like Netflix or Spotify) which were initially targeted to other users.
There are 2 main options to access content:
1. By following specific friends and their targeted contents, so that you can enjoy exploring their feed.
2. Using the shuffle mode which allows you to browse through random Tadpole users and visit their feed.
