Sedentary lifestyle is a big society problem, but somehow we fail to do somentihing about it. Usually the chairs producers try to solve it by developing ergonomic products which may help comsumers short term back pains, but they aren’t solving the long term disease related to long and daily sitting time.
That’s why we imagined a near future, where a critic sedentary lifestyle has become so common, that furniture firms start selling chairs specifically designed to make you stand up, and people, heavily afflicted from sedentary related problems, are willing to buy it.
Through research we found how the user profilation in digital platforms turns personalized feeds, where are shown only contents that users could be interest in, into self-reinforcing cages (the so famous echo chambers) from where it's difficult to get out. We looked at the problem not only from a social perspective, but also from the user's individual perspective. Locked up into its echo chamber he could be annoyed by viewing the same contents over and over again.
The mechanism of "La Superscomoda" is pretty simple. A pressure sensor detect when someone sits on it, and set a timer. After 25 minutes the chair warn the user to stand up through a vibration on the seat.
If the user don't stand up, after another 5 minutes the seat start to recline becoming unusable for at leats 5 minutes and forcing the user to take a break from sitting.
(Here below the User Manual of the product)
Knowing that digital platforms split their enormous amount of contents to give some to each one of its user, in order to allow users to access all the contents, the most intuitive solution is: giving users the access to what is proposed to other ones. By accessing others people's feed one at the time, users are finally able to reach all the available online content, while not being overwhelmed by it.
To make this scenario look credible, we developed the firm producing "La Supercomoda" as a stereotype of a the real furniture companies. That’s why we crafted the fictional brand of dissit to look exactly like a typical italian furniture firm (Cassina, Vitra...).
We designed a logo quite similar to them and applied the brand visual language on the classic touchpoints that a furniture brand must have. From stationery and business cards, to authenticity certificate, broschures and advertising on specialised magazines.
The logo is simple but powerful, it is composed by 3 circles which overlap one another. The circles' opacity is set to give them transparency so that the overlapped colors create a second figure inside. The logo is a metaphor for Tadpole, which works to break barriers between people and allow them to enhance their possibilities and their knowledge.
To be a well respected furniture firm, Dissit needed a story, and we provided it. We articulated its story from 1962, the year of foundation, till 2032, the year in which the scenario is set.
This story is explained in a dedicated book: "Dissit, Eredità e Innovazione, 1962 - 2032" which can be viewed at this link.
After all, Tadpole is simply an App. An App which aims to gather togheter people and allow them to access
films and music (provided by streaming platforms like Netflix or Spotify) which were initially targeted to other users.
There are 2 main options to access content:
1. By following specific friends and their targeted contents, so that you can enjoy exploring their feed.
2. Using the shuffle mode which allows you to browse through random Tadpole users and visit their feed.
